Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684
Warning: Invalid argument supplied for foreach() in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684
Warning: Invalid argument supplied for foreach() in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691
Lead magnets are KEY if you want to build a list and grow your business online.
You’ll need to make yours more attractive than, “Sign up for my list for all the latest updates!” Or, “Sign up for my newsletter!”
That won’t get you very far.
You’ll want to give people something that they truly can’t resist like a free report or a video series teaching them something they’d be interested in.
Realize that your lead magnet – if you deliver on the promise of adding value to your prospect – will actually serve as a great sales tool!
Your lead magnet-if you deliver on the promise of adding value-will serve as a great sales tool Click To Tweet
If you give someone a great experience, an a-ha moment, or help in solving a problem, they’ll follow you for a long time. Having market clarity is so key because understanding your market and what their issues are will influence the content of your lead magnet.
Your lead magnet could be one step of your proprietary system, a key point from your signature talk, or the answer to the most pressing question you get from potential clients during your discovery sessions.
But – how do you actually structure the content in your free offer? That’s what I’m teaching you in this week’s video, because there are several pieces that you DO NOT want to leave out in order to make sure your magnet works for you.
After you watch, share with me in the comments what you are using for your lead magnet, and if the structure I share in the video is helpful for you!
I love it, thank you so much!
You’re welcome!
Just brilliant and so concise
Hiya Christine! Great video. For a long while now, I’ve had a pretty simple lead magnet for label readers concerned about toxins in personal care, cosmetic, and nutritional supplement products – free resources they can use to evaluate any brand that claims to be non-toxic, natural, or organic but might not really be so pure as they claim. It’s been working well, but I think your point about graphics to make it pop in today’s highly visual world would be a great addition – and a welcome video on my home page would be a good idea too. Still haven’t gotten around to getting that done, but am in another cocooning phase now, praying and planning for next stages of growth. We’ll see what emerges. 🙂 Thanks for the great reminders, as always. xo
Hi Lacey, so great to see you here! Yes, visuals are such a simple thing but they make a big difference. Enjoy your cocooning… you know I can relate that we sometimes need to do that! 🙂
I just love the concise nature of these tips. Now all I have to do is work on them!
Yes! You can do it Carmel! 🙂
Hi Christine, great video and points to take note of. I offer a free audio and email series that focuses on how the breathe helps to destress, detox and relax. I can’t say it is probing a good lead. I think there may be too much information. I sent out a survey for feedback and got no responses at all, which was a bummer. So will create something fresh and new so I can attract my right audience. Thanks for your suggestions. 🙂
Hi Trilby, you are welcome! I’m glad you are finding it helpful – be sure to come back and tell us about your revised lead magnet. I am sure it will be great!