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My 6 Steps to Social Media Success

These six steps were born out of common frustrations I hear from people about understanding how to market online. Does this sound familiar? “I know I need to figure out all of this social media stuff, but it’s all piecemeal now and I just don’t know where to...

9 Ways to Publicize Your Event Using Social Media

Social Media is a terrific channel to use for spreading the word about an upcoming event.  However, I find that small business owners are often hesitant to do so for fear of appearing too promotional or “spammy.” There is definitely a bit of an art to it, and as a...

How to Easily Get Started on YouTube

YouTube is still the most well known video site and the one with the widest reach. It’s actually the number #3 most-trafficked website on the Internet behind Google and Facebook! Incorporating video into your marketing is a smart idea because it can be done...