Three Ways to Build Relationships Beyond Social Media
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and...
Are You Making Social Media More Complicated Than it Needs to Be? Some Top Back-to-Basics Tips
Someone asked a question on a message board the other day, and it started me thinking again about something I’ve been noticing more and more lately. The question was basically “Have any of you landed any business from your social media connections?” It’s a perfectly...
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