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3 New Year’s Practices That Changed My Life

Over my time in business I’ve developed a few end-of-year/New Year’s practices, which always help me get into a confident and charged up state of mind as the new year gets under way. After one of my students in the Impact Academy recently asked me about what “rituals”...

Three Ways to Build Relationships Beyond Social Media

by | | Social Media

Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and...

Are You Making Social Media More Complicated Than it Needs to Be? Some Top Back-to-Basics Tips

by | | Social Media

Someone asked a question on a message board the other day, and it started me thinking again about something I’ve been noticing more and more lately. The question was basically “Have any of you landed any business from your social media connections?” It’s a perfectly...

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