Three Ways to Build Relationships Beyond Social Media
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and...The Missing Link—Or, Why Social Media Isn’t Working For You
I hear a lot of things about social media in doing what I do. There has been a major theme lately popping up with people who say that social media is not working for them. They’re frustrated and ready to throw in the towel on it, convinced it just doesn’t...Relationship Marketing…So Easy a Kid Can Do It!
One of my blog readers just related a cute story from her young son and I asked her if I could share it here with all of you. I also posted it on Facebook. GREAT example of relationship marketing in action! I just returned from picking my 14 year-old-son up from a...Are You Connecting—Or Just Broadcasting?
Social media may be the buzz term right now—it will be something else next year. It’s all just a synonym for connections and relationships. I hear from a lot of people that they are on social media sites, but are not sure what to do beyond signing up. Or,...
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