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How to Systematize Your Follow Up Game

How to Systematize Your Follow Up Game

When it comes to lead generation vs. follow up, what is all the marketing and networking worth if you don’t follow up on the leads? Following up is 90% of the game, but HOW do you do it? Everyone tells us how important it is, but what does it actually mean?There are...
How to Create Your Compelling Tagline in Under 5 Minutes

How to Create Your Compelling Tagline in Under 5 Minutes

Lots of business owners stress over coming up with a memorable tagline that perfectly captures what their biz is about. The truth is, you do NOT need a tagline to begin networking, marketing, or getting yourself out there online and offline. However, if it’s...
How to Get Collaborations Going (Even With a Tiny List)

How to Get Collaborations Going (Even With a Tiny List)

It’s good to keep in mind that all those people you’re connecting with “out there” whether through social media, or networking or anything else, are not just potential prospects, but possible strategic partners to collaborate with as well. Collaborations...

3 New Year’s Practices That Changed My Life

Over my time in business I’ve developed a few end-of-year/New Year’s practices, which always help me get into a confident and charged up state of mind as the new year gets under way. After one of my students in the Impact Academy recently asked me about what “rituals”...

“So, What Do You Do?” Keys to Taking Your “30 Second Commercial” from Boring to Brilliant

Recently I worked with a client on crafting what’s referred to as a “30 second commercial” or “elevator pitch” if you will.  Often, business owners don’t give this much thought—after all, on the surface the topic doesn’t seem too exciting—and they simply...

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