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3 Tips for Making Standout Friend Requests

I am always amazed at how many friend requests I receive on social media sites that contain absolutely no context.  In some cases there may be mutual friends that we share in common, but beyond that there is often no other clue as to why the other person wants to...

My 6 Steps to Social Media Success

These six steps were born out of common frustrations I hear from people about understanding how to market online. Does this sound familiar? “I know I need to figure out all of this social media stuff, but it’s all piecemeal now and I just don’t know where to...

9 Ways to Publicize Your Event Using Social Media

Social Media is a terrific channel to use for spreading the word about an upcoming event.  However, I find that small business owners are often hesitant to do so for fear of appearing too promotional or “spammy.” There is definitely a bit of an art to it, and as a...

Using LinkedIn Groups For Connections and Visibility

By now you know that we can all benefit from networking online with experienced business professionals, just as we can offline. LinkedIn is one of the best places to do this, and it currently has over 53 million members [Update: January 2011–over 90 million] in...