Three Ways to Build Relationships Beyond Social Media
Two of the biggest components of effective marketing are reach and frequency. Reach refers to the number of people you “touch” with your message; while frequency refers to the number of times each person is reached on average. Frequency is a way to build trust and...Blog Basics: What’s a Gravatar and Why Would I Want One?
Comments are an integral part of having a blog, and they are essentially what help make blogging a form of social media—by facilitating conversation back and forth between a blog’s author and their readers. If you are not familiar with what a Gravatar is,...My 6 Steps to Social Media Success
These six steps were born out of common frustrations I hear from people about understanding how to market online. Does this sound familiar? “I know I need to figure out all of this social media stuff, but it’s all piecemeal now and I just don’t know where to...How to Begin Blogging, Even if You Don’t Know Where to Start
Recently, someone asked me the simple question: “How do I begin blogging?” That question reminded me that sometimes, we get so wrapped up in the details of online marketing that those of us who teach it forget to get back to basics. However, oftentimes those basic... 
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