I find that one of the biggest sources of stress for my clients and students when we first begin working together is the belief that you need to be omnipresent.

Fortunately, this is not true—in fact, you could really sabotage your efforts if you started focusing on building a presence on every social site and platform!  Talk about exhausting!

Let me let you in on a little secret: the most successful people in social media, the ones that appear to be everywhere—and connecting all of these “everywheres” seamlessly, to boot—are doing so by way of a few specific, focused strategies.  You could call it “social leverage,” and I am going to share with you exactly how you can do this too (and no, it won’t take up all of your time either!)

Here are a few specific methods from my own 6 Simple Steps to Kick Start Your Social Media Success System™ to “cross-link” like a pro:

To send your blog posts to Twitter:
Twitter Tools plugin for WordPress at http://wordpress.org/extend/plugins/twitter-tools
Import your blog’s RSS feed into Hootsuite at http://hootsuite.com

To display your latest tweets on your blog:
Twitter Tools plugin for WordPress
Twitter’s own widget at http://twitter.com/goodies/widgets

To send your blog posts to Facebook (personal and/or Fan Page):
Facebook’s Notes application
Facebook’s NetworkedBlogs application at http://www.facebook.com/networkedblogs

To send your blog posts to LinkedIn:
LinkedIn’s own BlogLink application or WordPress application

To send your LinkedIn status updates to Twitter:
LinkedIn’s own Tweets application

To send your tweets to Facebook selectively:
Facebook’s Selective Tweets application at http://apps.facebook.com/selectivetwitter

To send your Facebook Fan Page status updates to Twitter:
Facebook’s own Facebook to Twitter application at http://facebook.com/Twitter

To share YouTube videos to Facebook:
YouTube’s own Share button beneath each video
Options–>Settings on your Facebook personal profile’s wall

To share YouTube videos to Twitter:
YouTube’s own Share button beneath each video

To share YouTube videos on your blog:
YouTube’s URL or embed code shown to the right of each video

To update Facebook, LinkedIn, Twitter and more at the same time:
http://Hootsuite.com, http://ping.fm, or http://hellotxt.com

Finally, to see all of your or others’ activity from around the social web in one place: http://friendfeed.com

Now, you don’t have to set up every one of these tools all at once, but try out a few and see how much your own productivity soars.  As always, be careful not to automate or delegate too much—social media is still primarily about “live” interaction with others.  But by implementing a couple of these strategies you can look forward to making a bigger impact in much less time.

Do you have any tips or tools to add to this list?

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