You know those people you see online who just seem to lead the way?
They’re respected, heard and admired.
They might even be seen as controversial at times for taking a stand.
With the online space noisier than ever, it’s even more important for us as business owners to break away from the pack. Having a “USP” (Unique Selling Proposition) is one thing – but that by itself is old school. People are MUCH MORE drawn to those who are willing to take a stand.
People are MUCH MORE drawn to those who are willing to take a stand. Click To Tweet
So, WHAT DO YOU STAND FOR?
For example, here’s me:
–> I am a stand for: THE ADVANCEMENT OF WOMEN IN THE WORLD
–> I am leading a movement for: ALLOWING OURSELVES MORE MEANING AND FULFILLMENT IN LIFE AND BUSINESS (aka, there’s more to life than this!)
–> I declare war on: GOING AROUND TALKING ABOUT “THIS IS HOW BIG MY BUSINESS IS…” – NO, IT’S HOW **HEALTHY** IT IS!! (i.e,, ARE YOU PROFITABLE? A million dollar biz with $999,999 in expenses does not a healthy business make!)
–> I am redefining: THE WORD “TECHIE” (From geek to chic! The truth is, in a connected world if we are running ANY part of our business online, we all need to be TECHIE in some sense! “I’m just not good with technology” doesn’t fly anymore folks!)
(Hat tip to Amanda Goldman-Petri for the structure.)
For more specifics on how to be seen as a leader in social media and elsewhere, watch this week’s video above.
Not only will what I’m sharing help shift others’ perception of you into that of a leader, it will start to create magic in both your business and your life.
Once you’ve checked it out, leave me a comment on the blog. How will you take a stand or exit your comfort zone the next time you have a chance?
I have an additional resource that will help you here. It’s my free audio mp3 called the Top Ten Secrets to More Clients, Credibility, and Cash Flow Online and it is packed with valuable strategies to stand out on the web. Click on the button below to request it.
Great way to break it down! Thanks so much – I don’t recall anyone else adding the “stand for something” piece to leadership. We tend to think of our “brand” as somehow apart from our whole being. You take a much more holistic and helpful approach – especially for entrepreneurs. Employees can certainly keep their personal and professional selves separate. Entrepreneurs succeed when they share more of themselves and why they do what they do – except perhaps when it comes to politics which is something that I don’t bring into my business life.
Hi Shelley, nice to see you here. 🙂 Thank you – and I agree. Politics and Religion can be dicey, and so I tend to stay away from that in MOST cases. But sharing what makes you YOU and taking a stand for things and leading a movement? Definite brand and leadership builders!
Great content Christine. LOVE the idea of leading online with posting a question and then going first. Breaking the ice we say in recreation. Also I need to be focused and clear about sharing my mission so people understand and willingly follow me because they know and trust me to deliver. I happily left corporate to unleash my vision of true eldercare and working to make aging part of the national conversation, not something to hide from. This quote came to mind… “If we don’t stand for something, we’ll fall for anything.” Thanks for continued inspiration,
Hi Nancy! Absolutely! That quote was playing in my mind too as I wrote the post. Looking forward to seeing you share your mission loud and proud! Thanks so much for your comment.
Thank you, Christine. You always give advice that is succinct and actionable! One of my favorite leaders is Ben Franklin. In his autobiography, he lists the qualities of character he intends to develop. He then spend a week focusing each day on that quality. when he is finished, he starts over. Leadership is something that can be developed in that way and is indispensable for a successful coach. Thanks for the reminder!
You’re welcome Mary! Love the anecdote about Ben. We can learn a lot from that guy! #Philly 🙂
Hi Christine and just like that the universe conspires…….. would you believe just today I stepped out an announced my first up coming private FB group entitled ” What’s Your Story” . Its a space for mid life women and beyond to discuss in alignment with their history and future business goals:
Who you are?
Where you came from?
What you’ve done?
What led you here?
Where do you want to go next?
How will you get there?
loving that I found your post on being seen as a leader online. Talk about timing!
Thank you Christine
Oh that’s very cool! Synchronicity. 🙂 Congrats on announcing your group and thank you for stopping by!
I have trouble engaging my audience even when asking questions… How do you deal with that kind of silence? 🙁
Hi Jean, that says to me that you may not be engaging the right people OR engaging them with the right kind of content. When you understand your audience in a deep way, your content becomes much more appealing and catches their attention. What can you do to further understand your peeps?