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By now you’ve noticed that the almighty “hashtag” has become a part of our everyday vernacular.

From the evening news, to sports events, to the business world, it’s here to stay.

I remember back in 2009 when I was just starting out as a social media consultant. I’d give workshops and talks and mention using hashtags on Twitter. The majority of the faces in the room looked utterly perplexed, even after I’d done my best to give a thorough explanation!

My how times have changed.

The fact is, hashtags are a very important part of rocking your social media presence these days, and you’ve gotta know how to use them right.Hashtags are a very important part of your social media presence-know how to use them right. Click To Tweet

This week’s video strategy gives you the goods, with some simple but crucial “rules” for how to use hashtags in your business and marketing activities.

In the comments, let me know: do hashtags confuse you or are you using them and getting results?(#hashtaggamestrong) 🙂 I’d love to hear from you on this.