Gary nails it as usual. My fave part of this is “You know where that started wrong? ‘Somebody told me.’ Just DO it…come from the heart…everybody’s trying to figure out how to ‘game’ it, how to use it. That’s just a total wrong approach. Use it to communicate, that’s what people like. GAME OVER.”

If you are not familiar with Gary and his Wine Library TV, you should really check him out–doesn’t matter if you’re not into wine.  His passion, authenticity and business smarts put him miles above the crowd.  Follow him on Twitter @garyvee as well.