Have you ever felt like you don’t know what to say on a Facebook Live?
Here’s what I mean: you know that being visible online is pretty important. You know that connecting with people in social media as a business owner is par for the course.
You probably also know that livestreaming on Facebook (or anywhere, really) is truly powerful, and the next best thing to being face to face.
But… what the heck to say?
This happens to me sometimes too, and I’ve been livestreaming on various platforms since 2011. I get it!
This week I thought I’d share a few solid ideas for what you can talk about on a Live, even if it’s just for the purposes of getting your feet wet.
1) In a pinch, going through any of your past content is an easy way to “mine” for topics. For example: blog posts, slide decks, course material, videos… anything that translates into teachable content works well, and it means not having to reinvent the wheel.
And don’t worry if you’re thinking “But people may have already seen/read this!” Trust me, people don’t see everything we put out there, and even if they did, it only helps to reinforce your expertise AND their learning.
2) Share a recent lesson learned and what you took away from it. I actually just did a Live like this last week. It was about what to do if someone leaves you a nasty comment on your blog or in reply to an email. I talked about the 180 I’ve done over the years as far as reacting to it. (And I knew it would be a topic others related to.)
3) Ask for feedback, recommendations, or advice. If you’re genuinely stuck on something, torn between choices, or in need of outside opinions, this makes for great Live content. People love to feel helpful, and “crowdsourcing” answers (even if it’s only from one person!) can get you out of your head and open you up to new perspectives.
4) Share what you’re tempted to share in your mind – but are scared to! This may sound a little crazy – after all, the point of this post is to help you feel more comfortable in front of your phone or webcam.
But here’s the thing: those types of shares are usually GOLD, and help to bond you with your peeps. If it’s important to you or you’re passionate about it, I guarantee there will be others who resonate. If not, who cares! You’re flexing your confidence muscle and you should be proud of yourself for “going there.”
Finally, you may be thinking: “But no one ever shows up!” Or: “What if only one person is watching?”
This also gets a big SO WHAT. We all start that way, and if you commit to being consistent with it, your numbers will grow. You can also give people a heads up a few hours beforehand, to help encourage them to be there live.
I’d love to know in the comments if you’re livestreaming already, and whether you have ideas to add, too.
And by the way, if you plan to do a Live and are worried about no one showing up, you can always tag me if we’re friends. I’ll do my best to be there and cheer you on. 🙂