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Entrepreneurs often wonder how they can promote their business on Facebook without coming across too sales-y, and it’s a valid concern. The way you do it is just like with any social media site–it’s all about balance.

Sometimes you will be promoting something you are offering very directly, but most of the time it’s your content that will do the promoting for you. What that means is that when you’re sharing helpful content related to your niche or expertise, you are indirectly promoting yourself and your business. It’s subtle, but very effective.

Plus, by offering regular content on your Page, you will naturally encourage interaction because you are giving people something to respond to.

What specific types of content and status updates could make up your own strategy? Here are just a few ideas for you:

• Asking open-ended questions
Sharing tips related to your expertise
Importing your blog posts
Re-purposing previous content (into bite-size chunks)
Linking to others’ relevant articles or posts
Showing appreciation for your Fans
Asking for feedback/advice

Bonus tip: Don’t be afraid to show your personality and share non-biz updates occasionally!

Now, when you mix it up and provide these varied bits of content, you won’t have to worry anymore about being stumped for what to say.

Remember, Facebook is just one piece of an overall marketing strategy–and one site of many you can spend your time on. It would be nice if it was a magic bullet, but in order to get the best results, you want to have multiple marketing strategies in play at one time, all the time.

That being said, Facebook is still an awesome tool to have in your marketing toolbox, and with an audience of almost a billion users there for you to get in front of, it’s pretty much a no-brainer!