However, if you’re like most business owners, you might be stuck saying “now what?”
Engagement is a key piece of any social media marketing strategy, and Facebook Pages are no exception. The easy part is getting it up and running! Once you do that, you need to continually give people a reason to remain interested and keep coming back.
Here are five simple ways to do that starting today:
1) Ask and you shall receive.
I see far too many Pages where the only thing that seems to be going on is blast after blast of information. While some of your Page’s “Likers” might read everything you post, this does nothing for strengthening the bond between you and your supporters. Show you value their views and input by frequently asking them questions. Having a hard time deciding between two of something? Ask for others’ opinions. Curious about what service or product you should offer next? Just ask!
People need a reason to interact with you in most cases, so be sure to give them one often.
2) Switch it up.
Facebook is known for being a rich multimedia-sharing site so take advantage of this on your Page. Mixing up posts with photos, links, videos and more will keep things interesting—and not to mention eye-catching—for your supporters and fans. A tip: think about what stands out for you when you visit a particularly active Page or see content go by in the News Feed.
3) Get out of the box.
It doesn’t have to be all business, all the time. Yes, that’s why people are there on your Page to begin with, but you’ll find some of the most popular and commented-upon posts are those where you’ve shared a personal tidbit, a funny anecdote or a completely business-unrelated news story. Get creative and use these types of posts to let your personality shine through.
4) Stay on top of things.
Be sure to keep tabs on your Page to see when someone has commented on or interacted with it. That way you can respond relatively promptly, which is not only good manners, it’s also telling your supporters that you’re a responsive and involved business owner or brand. This will encourage them to keep coming back for more.
5) Show some gratitude.
Don’t forget to occasionally share the love by letting people know you’re thankful for their support of your Page. This could be a simple comment to them, or maybe something a little more substantial. In fact, it’s smart to make your Page a place where people know they can get exclusive offers from you as your way of saying thanks. The idea is to make people feel special for supporting your business by giving them access to things like coupons or special items or offers that only they receive, just for being a supporter of your Page.
So remember, it’s not enough to set up a Page and then just wait for the flood of comments and interaction to begin. Or, start broadcasting updates that don’t provide any opportunity for others to engage you and then expect people speak up on their own.
Instead, create a vibrant space with a focus on how your supporters can play an active part in what you share. You’ll soon discover that it’s a lot more fun (and beneficial to your business) that way—and even more importantly, you’ll find yourself with a lot more raving fans!
Do you have a Facebook Page and find it tough to increase engagement? Let me know if these tips were helpful to you in the comments!
Photo credit: Arts Engagement Exchange