Is it possible to share “social proof” and client successes in social media without sounding like you’re boasting?
Maybe you’ve wanted to, but have held back for fear of sounding like “that” kind of person.
No one wants to be thought of as boastful, right?
I look at it differently.
In The Science of Getting Rich, Wallace Wattles talks about the Impression of Increase:
“Increase is what all men and all women are seeking; it is the urge within them, seeking fuller expression.
The desire for increase is inherent in all nature… the normal desire for increased wealth is not an evil; it is simply the desire for more abundant life; it is aspiration.
True faith is never boastful. You must so impress others that they will feel that in associating with you they will get increase for themselves.”
We all know that if you are not growing, you’re dying.
People want to progress, to move forward, to enjoy increase.
And the key here is, they want to be involved with people they perceive this of too.
But how do you share how you, your clients, and your business are advancing, without being that social media friend everyone wants to smack?
It’s more an art than a science. Here are some ideas:
First, share your clients’ and customers’ successes.
This is about making them the star, while ultimately showing that you played a part in helping them.
It’s subtle, and it gets people’s attention without a whole bunch of “Me! Me! Me!”
In this case, a bad way to do it would be:
“Directly because of me, my client Susan just made $15k in a half hour. She couldn’t do it on her own but she finally hired me and that was the only thing that turned things around!”
A better way: “When one of your Income Infusion Intensive students tells you she just secured a $24k contract using what she learned.” [insert happy emojis]
(That one is actually a true post I made on Facebook recently.)
Do you see the difference?
Second, share more about what you’re doing to advance yourself.
Are you going to conferences and seminars?
This shows you’re a person who values growth, and people want to be around that energy.
Again, it’s not about bragging, but knowing that someone will see it and get inspired.
(For me, inspiring others is a big motivator.)
Bad: “Continual learning and education is so important to me. I go to at least 5 important conferences every year which obviously makes me a better business owner than probably everyone.”
Better: “Here’s a pic of my colleague Jennifer and I at the so-and-so event. We are learning so much great information to help us continue to grow our businesses!”
Third, share more about your life behind the scenes.
This means authentically sharing what’s going well – for example, through pictures, stories, or anecdotes that show how you are increasing.
Bad: “I just bought my dream car. I couldn’t have done it without my clients and how much they pay me every month!”
Better: “I’m so excited that I now can take every Friday off in my business. Now I have more time for my family and significantly less stress.”
Last, share company milestones and achievements.
Are you hitting goals?
Were you nominated for an award or did you win an award?
Bad: “I always make at least $20k every month. Do you?
Better: “Excited to share that my company just won the so-and-so award! I couldn’t have done it without my amazing team. So grateful for them!”
Things you are proud of also help to inspire others, and draw those who resonate to you.
(And, I’ve noticed that often these people become some of your favorite clients. Sweet.)
So, now that you know why and how to do it, what can you do next to express impression of increase?