One of my blog readers just related a cute story from her young son and I asked her if I could share it here with all of you. I also posted it on Facebook.
GREAT example of relationship marketing in action!
I just returned from picking my 14 year-old-son up from a travel baseball fundraiser event. He always returns with the best stories. Story of the day: Mom, I asked this one lady if she wanted to donate for our little league. She said, “NO”, that she had already donated for another team. I talked with her for awhile, anyways. I found out that her grandson plays ball and I asked her how his team was doing. We talked for awhile about a couple of other things, like pitching and stuff…and then she gave me $5.00 before she left! WOW! Relationship marketing at its finest. Even after he was told “NO”…he did not discount the person or the relationship. He socially engaged the person, without any thoughts about what he could “get” out of it. Don’t know about you, but I think that’s Relationship Marketing in a nutshell! Hope the story made you smile like it did for me!
–Wendy Young, LMSW, BCD