Did you ever notice how some people just seem to be everywhere? Not only that, they’re always putting out lots of new content all over the place.

How do they find the time and how do they continue to be so creative?

The “secret” is, they’re leveraging! You don’t need to reinvent the wheel when it comes to sharing great content continuously. There are many ways to re-purpose one article, for example, and you don’t even need to do it yourself. Leveraging your content is the perfect task to delegate to an assistant or team member.

What do we mean by leveraging and re-purposing?

Let’s take that article: could it feasibly be made into a blog post? How about an article in your ezine? An assortment of Facebook updates? How about a video?

You see where this is going. 😉

And if you are wondering why it’s so important to do this…have you ever heard the saying “content is king?” It’s true: content is the lifeblood of any successful business online and its an essential key to building massive credibility and visibility for yourself.

So, now it’s your turn:

1) Start by choosing a hot topic for the content you will be leveraging. Your list, your social media connections, your blog readers…what are they itching to know right now when it comes to your area of expertise? Do a little market research by simply asking or surveying them.

2) You dont have to necessarily start with all 9 leveraging methods. Choose 3 to begin and build from there.

3) Finally, enjoy the time you’ve freed up! 🙂

Easy, right? Start with these tips and in no time you’ll be “omnipresent” too. Now, let’s hear what YOU think!

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