We’re a society of want-it-nowers, always looking for instant results. We love our credit cards, microwaves and drive-thrus too much for this mentality not to creep into our online marketing activities.
It takes time to build a list, to put out good content, to be seen as an expert in your niche. Conversion of the leads you capture through social media is almost never immediate.
One of the most frequent complaints I hear from small business owners looking to get more clients and customers by building an online presence is that it “takes too much time.”
“Oh, yeah, that would be nice but I just don’t have the time.”
Many of these people have an existing offline business and are either struggling to attract more business, or are burning themselves out dealing with day to day responsibilities, endless networking meetings, seeing one-on-one clients and generally putting out fires. Therefore, adding online marketing into the mix sounds like one more “thing” they just can’t imagine juggling.
The irony is that the internet can provide the leverage that would allow these small business owners and solopreneurs some of the relief they are so desperate for. It’s not a magic pill and it does take time. (I know, they don’t want to hear that.)
The other group are those who are trying to build an online business and grow impatient with not seeing those quick results. Unfortunately, it’s not going to happen that way. In my experience, success comes as the result of consistently doing small, sometimes boring tasks day in and day out.
You might not see any fruit from your labor for weeks or months on end. But it is a result of those consistent actions that momentum will build and progress will be made. This is especially true with social media.
“But I have 5,768 followers and 2,987 friends! No one is buying from me!”
“I’ve been on Twitter for 2 months and I’m not making any money!”
In this case, it’s not only time, but what you are spending your time doing there. Are you providing value, having conversations, driving traffic outside of these sites?
Yes, there is a lot to learn—but a lot of it is free out there. Online marketing and social media can be absolutely amazing for your business IF you are willing to learn how to do it right and make the investment of time.
So…what are you spending your time on? 😉
Photo Credit: npslibrarian