I hold teleseminars regularly, usually about once a month. I remember being anxious planning my very first free one, wondering how successful it would be. Imagine my joy when I had almost 90 people end up registering for it!
Since then, I’ve found teleseminars to be some of the easiest and quickest money I’ve made in my business.
Whether you hold a paid call, or a free call to upsell to a paid service or product or just to build your list, let’s take a look at what’s involved.
Pick a Date and Topic
The first step is to come up with a topic that you believe your target market or audience would be interested in learning more about on the call. Then, get it on the calendar. (Not sure what they would want to hear about? Just ask them!)
Tuesdays through Thursdays at 8pm Eastern Time have been shown to be the best times to hold teleseminars, but you also want to make sure it makes sense for your particular market.
Pick a Bridge Line
If you are just starting out with teleseminars, using a free conference line is fine. Do a Google search for free + conference line and you are sure to find lots of no-cost options. Most of these services will even record the call for you, so you can let your registrants know that the audio will be provided afterward if they can’t make it live.
The importance of this step cannot be over-emphasized! You want to focus most of your energy here. (Give yourself at least 2 weeks before the call to market it.)
First, you’ll need to create a registration page on your website or blog to direct people to where they can sign up. (Once they register, they will be sent the call-in information.)
Then, get the word out in as many ways as you can: through your email list and newsletter, through affiliates, on social media sites, on message boards, through your blog, through conference call listing services and more.
Prepare Your Content
This will likely take you less time than you think. Start with an outline of your topic—3 to 4 main talking points will usually be sufficient. You can then flesh those points out to fill an hour-long call. Or, come up with 45 minutes worth of content and leave 15 minutes at the end for Q&A. You can also create a handout for the participants and distribute it beforehand as a bonus that they can use to follow along with the call.
Hold Your Call
This is where it all comes together! Find a quiet spot, grab a glass of water and your notes and don’t forget to begin recording. Take a deep breath and welcome everyone to the call.
Yes, it really is that simple! Of course, each of those five steps have some smaller steps involved underneath them, but these are the main pieces you will need to have in place to hold your own successful call.
Oh, and if you are feeling nervous about doing your very first teleseminar, know that that is very normal. Once you’ve got one under your belt they just get easier and easier.
The best part? The sooner you get them going, the sooner you can literally begin creating cash on demand in your business. There’s nothing better than that! 🙂