Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 1364
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684
Warning: Invalid argument supplied for foreach() in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691
Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 684
Warning: Invalid argument supplied for foreach() in /home/customer/www/shesgotclients.com/public_html/wp-content/plugins/pinterest-pin-it-button/includes/simple_html_dom.php on line 691
S1 E39: Niching, Launching and the Gloriousness of Not Fitting In With Dr. Tonya Olson
Almost 2 years ago now, the pandemic was still dragging on and I was feeling lost in many ways. I was feeling like an era of my business was coming to a close, I had been living in Florida for a couple of years but still still didn’t feel like I had really gotten to connect with anyone friends-wise.
Covid, working from home, and being still sorta new after moving nearly 1000 miles away will do that.
I remember deciding to get serious about manifesting a local support network. One day not long after, someone who’s podcast I’d guested on years ago connected me with someone she had known in NYC – who’d also moved to St. Petersburg recently.
In turn, that person introduced me to a talented physical therapist, Tonya Olson! Not only did we discover we were both single entrepreneurs with a love of sparking Rose, it turned out that the apartment building I was moving to was right across the street from the one she had just moved into.
We got together and the rest is history – I had my first real friend in St. Pete. 🙂
Tonya is not only a super interesting person, she’s funny, really smart and inspiring. I knew it would be a blast to interview her.
In This Episode With Tonya You’ll Discover:
-
How she combined her training as a physical therapist and her lifelong training and passion as a horse person to create another branch of her business supporting equestrians
-
Overcoming the fear of niching “too small” – and why “your niche is your weird”
-
How I myself discovered my niche as a business coach (when my market was originally “anyone with a credit card” :-))
-
How important it is to keep paying attention to what keeps bubbling up to the surface and won’t leave you alone
-
How she talked herself out of starting her own business for years – and what finally changed
-
The importance of being very selective about the people you have in your life
-
The magic of getting outside of your own industry and discipline in order to find answers and inspiration
-
How “weaknesses” as an employee can be your greatest strengths as an entrepreneur, and the lessons she learned having an “owner mindset” as a staff PT
-
Her experience with depressive episodes from trying to fit into a world where she didn’t belong (and how it can actually be glorious to not fit in!)
-
Honoring the connections you make and not overthinking them – even if they look different than you thought they would
-
Why she feels “I don’t dream big enough for how my life has turned out” – and how it’s turned out pretty amazing anyway
-
Her experience of recently launching her first online course and what it taught her
-
Why perfectionism is overrated and why people are actually craving content and experiences that are less slick and produced
-
How “lost opportunities” ended up opening the door to what she really should have been doing all along
Connect With Tonya:
About Tonya:
Tonya Olson is a Physical Therapist, educator, doctoral candidate, horse person, and entrepreneur.
She spent the first part of her career as a physical therapist working in a variety of settings in the medical model controlled by insurance companies. She started her own mobile, out-of-network PT business in 2018, and quickly realized that entrepreneurship was her future.
The confidence gained from her PT practice led to her niching further into her life-long dream of having a business targeting equestrians. She launched her Move Like A Rider online business Fall of 2022. Developing a style of business that combines clinical practice and one-to-one visits with the flexibility of online services make her businesses unique and accessible beyond traditional PT or equestrian settings.
About Your Host Christine Gallagher:
Subscribe and Review on Apple Podcasts:
