Many business owners are simply doing too much.
With no systems in place, entrepreneurs are manually creating all their marketing, handling follow up, responding to inquiries, managing assistants and employees, fulfilling orders, and on and on.
“I just need to work harder and longer is all,” they tell themselves.
That is, until they find themselves sick and on the brink of burnout.
Fortunately, we now have access to amazing tools to help us accomplish exponentially more than we could do by ourselves.
Yep, technology is the key, and it equals freedom.
Of course I’m not saying that the human element should be completely removed from your business, but automation is a result of the technology, and it’s how you save money, time and manual labor.
Most small businesses are missing this piece, to their detriment.
Know you need it, but aren’t sure where to start? Here are three areas you can and should automate:
1) Follow Up
When you can follow up automatically, you’re able to more efficiently manage emails, voice broadcasts and direct mail to contacts, for example.
You’ll also be able to do things like put follow up sequences in place when customers take certain actions, such as purchasing a product or signing up for a service.
2) Lead Capture
Visitors to your website are super valuable, but they rarely buy the first, second or even third time they land there.
Giving them the option to request an “irresistible free offer” such as a download, a membership, a trial or something else of value allows you to obtain their contact info and stay in touch.
3) Billing and Collections
It’s smart to automate charging clients and customers on payment plans, and it also eliminates the need for paper checks.
You can even automate the communication that needs to go out when there are missed or failed payments.
Automation is the answer to some of the most time-consuming tasks us small business owners have to do on a day-to-day basis.
That ultimately means adding more time, money and control back into our lives.
So, what area of YOUR business would be most helpful to automate right NOW?
How much time, money and frustration would it save you?
My company personally uses InfusionSoft to automate much of our operations, but there are many additional tools available as well.
Do some research and choose the right option for you.
I promise, you’ll wonder how you ever did business without it.
P.S. Speaking of systems and automation, how do you make more money, push past your income ceiling to create a business that is scalable, and do it with less overwhelm? The answer: LEVERAGE.
That’s what my completely refreshed fall 2016 event happening this November is all about. Click here now to join the waiting list, where you’ll learn how easy it is to add leverage to your business when you have the tools.
