Webinars are working well right now to sell your offers.
Had you heard that they didn’t work anymore?
They do… and actually, your peeps want to learn from you in this format.
In fact, just a few weeks back I held a webinar that led to nearly 150 new subscribers, several discovery calls with my team, and 2 new clients.
Good stuff, right?
But first, you want to make sure you don’t get tripped up on the details or feel intimidated, because there is no need to.
Here are some tips for how to get off the fence and actually do one instead of just talk about it.
The first thing you need to do to get your own webinar launched is to get curious about your market.
Do the research and talk to your ideal clients or prospects about what they struggle with most.
What is it? That is a pain point for them.
You want to understand your market before you can create a webinar that’s going to speak to them – and that they’re going to want to show up for.
(Pssstt… don’t get stuck in analysis paralysis in this step.)
Get the info you need and move right on to the second piece, which is the content of your webinar.
You want to have some step by step actionable content for them to take away so that they’re able to get into action immediately.
The general rule is to share the “what” and the “why” in the webinar, but not the “how.” (Or maybe just a little bit of the “how.”)
You also have to craft your offer or your pitch for towards the end of the webinar, if this is a free webinar that you’re doing to sell something else.
For content, it really depends on what you’re teaching, but you’re probably looking at anywhere from 30 to 50 slides for an hour webinar.
That’s just a general rule – you may be talking on camera more than showing slides, so then obviously you would have less.
The third step is all about your tools. Decide which ones you’re going to use and then move forward.
This is another place you can get stuck, because there are a ton of tools out there.
Personally, I recommend Zoom for the webinar itself.
You’ll also need a page that you send people to to sign up for the webinar – known as a registration page – and Leadpages is the tool I recommend for that.
(If you’re already using something else, like ClickFunnels for example, that’s fine.)
You’ll also need a sales page to direct people to if you’re selling something on the webinar, to find out more about the offer.
Way back when I did my first webinar in 2009, I had a friend of mine practice with me.
We had a run through because I was a little bit nervous about not knowing if people were on the line. (Can they hear me? Are they there? ? )
So, the best thing to do is get somebody that you know and trust to practice with you.
And finally, the last piece is the marketing. You gotta promote your webinar to get people there.
Don’t get discouraged if your first webinar isn’t highly attended, we all started somewhere.
Invite your email list, friends, clients, and colleagues to come and make sure you spread the word on social media.
Create some great graphics and images that you can share in order to drive people to the registration page for your webinar.
So, those are the quick steps that you need to get off the fence, which means there really are no excuses… get into action and do your first or next webinar and let me know how it goes.