(Written by Guest Blogger – D’vorah Lansky)

I’d like to thank Christine for having me as guest blogger this week and for being a guest blogger on my blog at Relationship Marketing Cafe.

Christine and I met on Facebook and then as fate would have it, we ended up sitting next to one another at Ryan Lee’s Continuity Summit. I was immediately drawn to and impressed by Christine’s magnetic personality and positive attitude. Christine was also a guest on my online radio show. In fact, you can listen in by visiting: www.RelationshipMarketingCafe.com/guest-bloggers/christine-gallagher

This week I’ll be sharing three articles with you on the topic of “growing your business via Relationship Marketing online”. In this first article I’ll be sharing tips for repurposing your content, thus making it more accessible for people to consume your content, and thus get to know you.

Repurposing Your Content for Multiple Paydays

We each have a limited number of hours in a day. If you are in a profession where you get paid by the hour, your income is limited by the number of hours you can work. If, however, you leverage your time and develop ways for creating passive income, you get paid over and over again for work you did yesterday or on the work that others are doing on your behalf. An example of this is when you get paid a commission on the work that your staff completes.

A way to amplify this is to generate passive income by building a team in a network marketing company. This is an excellent way to build passive income as you get paid over and over again, not only on the work that you do, but also on the work that your team is doing.

A way to generate a passive income on the Internet is to create a product and turn this product into multiple products, thus getting paid several times on the same content. This process is called repurposing. Some people prefer to read while others like to listen to a CD in their car and still others would prefer to view a video. Why not provide all of these options and give people a choice of products to choose from?

If you are a specialist, such as a professional organizer, coach, therapist, or photographer and you are billing for the services you are providing, you only have so many hours in a day. It does not matter whether you are a heart surgeon or a high-priced attorney, you are still only able to bill for the time you are working. What if the attorney, heart surgeon, professional organizer, or business coach could take their knowledge and turn that into content which people could ingest in a wide variety of ways. They could then be paid over and over again on this content. By doing this they also position themselves as an expert on this topic and provide a wide variety of ways to connect with their audience.

A fantastic source of content is audio-recorded interviews. Interview people who are experts in your topic area or whose message your audience would love to hear. Transcribe the audio recordings and use them in a variety of ways. You can:

•    Offer the transcripts to your subscribers
•    Sell the transcripts to people who attend your interview series
•    Create a simple PowerPoint presentation to accompany the audio and turn it into a screen capture video
•    Create a collection of related interviews and sell the audios and transcripts individually or as a collection
•    Offer the transcripts alongside the companion video as another product
•    Chunk your transcripts into smaller segments and you’ll have content for articles, blog posts, or even for an eCourse

Find a way to take what you know and what you can teach people and put it into different formats so that it is available for sale, 24/7, on your Web site. You may be off on vacation and yet people can come to your site where you have packaged your expertise in a variety of ways, at several price points, and they can be buying your content through an automated process that you set up. This is a fabulous example of passive income: You are not working directly with a client, yet you are still making money.

What things have you done to repurpose your content and/or build relationships with your audience by connecting with them in a variety of ways?

We welcome your comments and questions. As part of the Blog Tour that Christine and I are participating in, you will earn points for each comment as well as for each of the blog tour articles that you tweet using the hashtag  #blogworldtour .

If you enjoyed this article, I invite you to receive a free chapter of my book at www.ConnectCommunicateProfit.com

I’d love to hear your comments and questions and look forward to getting to know you.

All the best,

D’vorah Lansky
Relationship Marketing Wizard   |   Author   |   Speaker   |   Educator

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