My own mentors have taught me that when an opportunity for growth is presented to you, it’s important to evaluate it based on the specific results and value you will receive from it, not from what it “costs.” I have learned to look at my own opportunities for investing in myself by using the “4x model.” “If I implement everything that I learn in this program, using the step-by-step methods, support, expert coaching and accountability that are built into it, is it likely that I will make 4 times my investment back in the program in the next 12-24 months?” If the answer is “YES!” then it is a very good investment. (This is why I have invested over $150,000 in my own coaching and mentoring to date, and am able to get such exponential returns as a result.)

Many clients who work with me are excited to report that coaching pays for itself in the form of new sales and clients quickly, with many making back their full-pay investment in just a few short months, if not sooner. I have structured the curriculum and coaching to make sure you take consistent, fast action, resulting in new income that pays for the program. Obviously if this investment, even at the low installment level, is going to bring financial hardship to you and your family, then you may not be ready. However, if it is within your grasp, then investing in yourself and your business is the best investment you could make, because you will be using what you learn over the rest of your business career.

I know firsthand how important it is to have the support of a spouse when it comes to investing in coaching and mentoring—and in business in general. When a spouse is not present when coaching is presented, it can sometimes be difficult for them to see the immediate value in such an investment. They may wonder if this is just another distracting bright shiny object. I understand this intimately! When sharing the opportunity of the IMPACT Academy with your spouse, be sure to let them know: the specific components of the program, how it is different from other programs you’ve seen, the success stories and results that have come out of others’ coaching experiences, and the background of the coach. Review the materials with your spouse and know that when you explain what you’ll get and what your return on investment will be, it is much more likely that you will get their full support. Please also let your spouse know that they are invited to attend all the meetings for a small administrative fee for the year. This is optional, but very helpful.

No matter what stage you are at in your business (just starting out or in year 5+), your success will always be determined by constantly evolving and upping your game. Success is also integrally tied to the company you keep and who you choose as a mentor. It’s so important to recognize that other entrepreneurs have walked this road before you and thus you don’t have to reinvent the wheel. Rather, you can learn from them and choose to work with those who can guide you based on their own trials and successes. I have always had mentors and been part of Mastermind groups so that I could learn from them and have the accountability I needed (and still need) to keep striving to higher levels of success.

The power of the IMPACT Academy and Mastermind groups generally lies in the tremendous support, guidance, accountability, mentorship, learning, and teaching among the group members, and the ongoing education and content you’ll receive from both the open Q&A calls and each module on the latest business, marketing and mindset tools. Additionally, the 1:1 coaching with me is designed to address the very unique individual needs of each group member.

Impact Academy students come from many different industries. Regardless of the type of business you have, the Impact Academy will help you make the leap to your next level. Whether you have an online business or a brick and mortar one, the Growth Tier of the Impact Academy will lead you to success through our carefully designed curriculum. If you have enough clients and customers but are very short on time, then the Expansion Tier will help you leverage, systematize and automate your business so that you multiply your income with more free time for you—regardless of the type of business you have.

In my experience coaching hundreds of business owners, I find that when they are left to their own devices to implement on their own, it inevitably fails. This is because most entrepreneurs are people who are great at starting new things, but are not necessarily great at “finishing.” Alone, you may implement some of the pieces. But with the support of a strong coach answering all of your questions, giving you step-by-step advice, getting you unstuck, providing you with accountability and the unconditional support of a group of peers who want you to succeed, your rate of implementation increases exponentially. When you do not have that support, it is too easy to slip back into your old ways, therefore getting very slow, or no results. This is why I ALWAYS have a coach and mentor myself. I would not implement nearly as fast if I didn’t have that strong level of accountability in place in my own business.