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10 Quick Ideas for Video Content

Online video has become a must for any business with a serious online presence! According to a recent Forrester Research study, video makes your site 6x more likely to convert a “browser” into a paying customer; 20% of visitors will read the majority of text on a...

Video Post: How to Create Facebook Friend Lists and Use Them Strategically in Your Business

Friend lists are an often overlooked feature of Facebook, but they can be really useful for isolating key influencers in your industry from the rest of your contacts, filtering out “noise,” customizing your status updates and privacy settings and more. In...

How to Add an Opt-in Form to Your Facebook Fan Page

A few months back I recorded a tutorial on how to add an opt-in form to your personal Facebook profile in order to add email subscribers to your list. It was a popular video, but I now wanted to show how to add a form to your Facebook Fan Page, as the application and...

5 Crucial Facebook Privacy Settings

I have been hearing more concerns lately from small business owners new to Facebook about privacy and confusion over what’s visible to others. They are often unsure how to balance being found for business purposes with their own comfort levels regarding...

How to Place an Opt-in Box on Your Facebook Profile

For my first video post (hooray!) I wanted to give a tutorial on a topic I have been asked about a lot lately.  Many people have seen other Facebook users with an opt-in box on their profiles. An opt-in box is simply a form you use on your website to collect the names...

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