The Myth of Needing a “Low Ticket” Offer
I’m practically geriatric in terms of the online marketing game. Been at it since 2006 in various forms… And one of the things that was drilled into my head for a long time was that you needed to have something “low ticket.” This was described...Trusting That Less is More
I joke with my biz girlfriends that every couple of years I “blow up” my business. Well, it’s kind of a joke… but not really. In the past this meant that I would throw out much of what I had been doing… and replace it with another,...What to Do When Things Feel “Too Hard”
As business owners, when things feel “too hard,” it’s almost impossible to: 1) Keep your mindset in a good place; 2) Keep up with the marketing; and 3) Keep motivated to continue taking action. Everything essentially goes to hell in a hand basket. This used to keep...How to Market Like the Business Stage You’re In
You may not have thought of this much, but depending what business stage you are in, the needs you’ll have will be VERY different. For example, while most business coaches tend to lump all their clients together, I have 2 distinctly different niches I work with:...An Easy, 2-Step Way to Always Know What Your Content Should Be About
So much about marketing online revolves around content, and if you’re anything like the typical business owner, sometimes it’s a struggle to know what that content should be about. A few weeks ago I shared ideas for content in your Facebook Lives, but this...
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