I joke with my biz girlfriends that every couple of years I “blow up” my business.
Well, it’s kind of a joke… but not really.
In the past this meant that I would throw out much of what I had been doing… and replace it with another, different version of “doing.”
Now, there is nothing wrong with that. It was basically my version of “Spring cleaning” and keeping things fresh.
(A.K.A. I can get bored easily, and my soul craves a shake-up of sorts.)
This year, I have felt that familiar pull to do things another way, but it’s very different.
This time around, it’s a lot more about continuing to simplify, strip down, eliminate, and walk away from over-complication.
See, the “internet marketing” world is rife with over-complication.
For example, years ago, my bread and butter was live events.
These were a staple of the industry, when you wanted to “fill your high-end programs.”
The big, 3-day, expensive, tons-of-moving-parts, crap-ton of marketing required type hoopla kind.
Did they “work?”
To a point. I was following a model.
But they burnt me out and chipped away at my soul, if I’m honest.
Don’t get me wrong, I still do live meetings with my clients (well, in-person pre-pandemic at least).
And I don’t rule out doing live events again… they will just look very different when I do.
The point is, I was doing something I saw others do, that I thought I had to do, too.
Once I gave them up back in 2016, though, the over-complication theme didn’t go away. It just transmuted.
Webinars, Facebook ads, more social media, sales calls, launching, gobs of offers, blah blah blah.
Now, I love online marketing and I’ve long taught it.
But in the past few years, my awareness has changed, and I decided that I was done just trading one over-complicated model for another.
In fact, I did a Live for my clients about it this week, and one of them replied just this morning in response:
“While the current ‘internet marketing paradigm’ works, it’s tedious, exhausting, and unfulfilling for me. I am much more personally satisfied with my work when it is simpler and I can focus on my actual coaching.”
She’s right. The stuff works. But, how is it leaving you feeling?
For me, a couple of years ago I decided I couldn’t tolerate my business feeling like a slog anymore.
But… you know how when you’re living something, and you’re too close to it, you can’t always see it?
I realized that for the past few years, I’ve been quietly doing things a lot differently than a lot of people in the industry, and making a very comfortable income doing it.
Here’s what I mean:
I almost never do webinars.
I don’t do big JV launches, or run a ton of Facebook ads.
I have ONE “funnel” and you can barely call it that.
I hardly ever do sales calls.
(I have a sales girl who is a contractor, and she’s always wondering when I’m going to put her to work. Lol!)
I work about 20-25 hours a week.
In fact, the other day I was telling my client that I set up my business so that I could have ample “pockets of laziness.” HA! I do love my down time. 🙂
The thing is, I want you to know that you can run your business in a way that feels aligned.
I want you to know that while it still makes sense to follow a few tried and true marketing practices… you don’t have to do it like everyone else does.
You don’t have to sit on endless calls for over an hour trying to “convince” someone why they need your service.
You don’t need to have funnels out the wazoo, run a bunch of 5-day challenges, or spend all of your time on “list building.”
You don’t need a ton of offers. (Believe me, I was Queen of having a zillion different offers.)
What you need is to claim your “who,” even if going narrow with it is scary… a bold message that calls in that who (that focuses on outcomes, not the process)… and an offer or two that bridges their pain and pleasure.
This is simple, yet it’s rarely easy… especially with the way the current online marketing stuff is taught.
Everyone ends up lost in the sauce.
As it happens, I’m going to be working closely and in-depth with a few established service providers in the new year.
I’ll be showing them how to add $20k-$30k+ in monthly recurring income with a leveraged offer, while cutting their hours in half.
I’ve figured out how to do it without big launches, endless discovery calls, funnels, or exhausting 1-on-1 work.
In other words: adding $100k to $300k to your business in the next 12 months in half the time, working with soulmate clients, doing the work you’re best at, without all the marketing stuff you don’t like. 🙂
Less… can indeed be more.
More… can be what’s actually holding you back.
So… would you like to join us?