I have seen time and again that this is often easier said than done for many entrepreneurs, especially women. There are many reasons for this–sometimes it’s a deservability issue. Sometimes they undervalue themselves because they don’t believe they are worth it. Sometimes it’s stories they’ve carried with them from growing up, or “money noise” they have taken on from other people.

The truth is, lots of business owners are still raising their fees, charging what they are worth and receiving it–easily. Yes, even in “this economy.”

What’s the difference?

Today I’m explaining it all and giving you my 5 keys to raising your fees with confidence, so you can begin doing it too. (Don’t forget to click on the video above to get all the juicy details around this week’s tip!)

1) First, get super clear on the specific benefits and results you offer to your clients. This means the tangible stuff. Why do they need you and what is the ultimate transformation you are creating for them?

2) Make your marketing speak to solving the problem your clients are struggling with the most. This is all about knowing what their PAIN is. What keeps them up at night and what’s your solution to that?

3) Collect that all-important social proof–aka TESTIMONIALS–every chance you get. Even better, create systems around collecting it so it’s automatic.

4) Make it a priority to be seen as an EXPERT. As I like to put it, get OUT there. Share your expertise, use social media, speak, joint venture with high-profile colleagues…and most importantly, BELIEVE you’re the expert. (Pssst…you don’t need anyone else’s permission to dub yourself as one!)

5) Pay attention to your money. Get clear on what’s coming in and what’s going out and get things in order. Think about it: if you don’t respect what you already have, why should more come your way? (This is more important than you may even realize.)

Finally, continue flexing that muscle and keep raising your confidence about charging what you deserve.

Your to-dos? Start with an exercise: write down all the results that your clients get from you. Aim for a minimum of 20 and then keep going. Then, take a good hard look at your money. What have you not been paying attention to? Lastly, create a system around collecting social proof–it should be a top priority!

I would so love to hear your thoughts about this–it’s a hot topic! Have you had money noise in the past that kept you from raising your fees? Did you get over it, and if so, how? Please do share in the comments!