Periscope is a free live streaming app owned by Twitter that you can use on your phone or tablet. The app lets you broadcast live from anywhere with a simple push of a button.

Why should business owners care? The biggest reasons have to do with engagement and building community. It’s a simple, immediate way to connect with your subscribers, social media friends, prospects, clients and more.

In the video, I reveal three specific ways you can use Periscope to engage your community to not only share your expertise, but to build a greater sense of trust and strengthen relationships.

Are you on Periscope yet? if so, let me know your username in the comments, and please share how you’re using it so far!

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