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It’s good to keep in mind that all those people you’re connecting with “out there” whether through social media, or networking or anything else, are not just potential prospects, but possible strategic partners to collaborate with as well.

Collaborations (such as joint ventures) are about combining resources to create a win-win situation, one that benefits both businesses and also their clients at the same time.

Yet there’s a lot of confusion about how to get these going. Where do you start and how do you approach people? What do you need in place before you even begin? This week I’m giving you the 4 steps necessary to do just that.