How many times have you been advised to “only work with ideal clients?” If you’ve been in business any length of time, I’m sure you’ve heard it a lot.

That’s all well and good, but what happens when you connect with a prospect who suddenly becomes non-ideal?

You see the red flags, either before you’ve signed them on or after, and you know they will be more trouble than they’re worth in the long run.

Is there a way to gently turn them away without feeling like a big jerk or having a really unpleasant conversation?

Absolutely, and I’m sharing the “magic words” in this video.

Have you ever struggled with turning away someone non-ideal? I’d love to hear your experiences in the comments!