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The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter.
Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you.
Why?
You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust.
While it’s used for primarily personal updates, your strategy can include a business “angle” leading people back to your website and irresistible free offer.
In this video I’m sharing the top 5 ways to use Instagram to generate leads–AND more know, like and trust for your business.
Great article and this video is very good !
Great post! As a social media professional myself, I find it hard to convince business owners to share their “personal life” or “‘behind the scenes”. They want everything to look perfect aka staged. How do you get around this excuse?
Hi Jennifer! Thanks for the comment. Yep, I’ve heard this for years. 😉 Basically it comes down to this: it’s a new economy and a new frontier (well, not so new as when I first started my business 6+ years ago!)–business as usual doesn’t work anymore. Not everyone gets this and I don’t like to work with people I need to “convince.” 😉 Results speak for themselves though–perhaps you can have them test with small baby steps. Stretching their comfort zone just a tad. Once they see the response, it will shift their mindset…